new favorite underwear
"the material is extremely comfortable and they fit true to size. i like the hipster fit and this is my second time purchasing this collection."
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Anita is 180 cm and wears XS/S -
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Anita is 180 cm and wears XS/S
COTTON
Flex Cheeky Briefs
Flex Cheeky Briefs
£14
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Regular price
£14
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An ultra-flattering pair of briefs made with 91% smooth and stretchy organic cotton for a second-skin feel.
- Mid to high-rise briefs with heat seal logo
- High-leg and cheeky cut
- Dipped front for an extra flattering fit
Cotton is a natural fiber that is commonly used for its breathability and softness. Using organic cotton instead of regular cotton has the potential to build soil health, as it is grown without the use of synthetic fertilizers. - Body: 91% Organic Cotton, 9% Elastane - Gusset: 95% Organic Cotton, 5% Elastane - Machine washable with similar colors. Maximum 40°C wash - We recommend the conscious choice of 30°C - Snug, body-hugging fit in a soft and stretchy material. If between sizes, we recommend sizing up
Made in
Indonesia
Established in 1977, PT. Liebra Permana is a family-owned factory that quickly expanded into one of the top production facilities in Indonesia. By using cutting-edge technologies like SAP, LP4M, HI-TECH, and TUKATECH, this factory streamlines its processes to minimize waste, while manufacturing high-quality pieces that last.
0
% less
kg CO2e
OUR Product Footprint1.61kg CO2e
Industry Standard1.45kg CO2e
kg CO2e
Tier 01: Garment Assembly
Final assembly of the items, often referred to as cut & sew facility
Tier 02: Dyeing
Preparation and production of subcomponents such as fabrics and trims
Tier 03: Spinning
Process of raw material such as yarn production
Tier 04: Raw Material
Cultivation, production and extraction of raw materials from earth, plants and animals, such as cotton cultivation
Packaging
Packaging of the final product such as tags, glassine bags and boxes
Transport
Transport of products from the site of final assembly to the distribution centre
Use + End of life
Use, care and disposal of clothing, including washing
Traceability
Tier 01: Garment Assembly
Final assembly of the items, often referred to as cut & sew facility
Tier 02: Dyeing
Preparation and production of subcomponents such as fabrics and trims
Tier 03: Spinning
Process of raw material such as yarn production
Tier 04: Raw Material
Cultivation, production and extraction of raw materials from earth, plants and animals, such as cotton cultivation
Packaging
Packaging of the final product such as tags, glassine bags and boxes
Transport
Transport of products from the site of final assembly to the distribution centre
Use + End of life
Use, care and disposal of clothing, including washing
Total ImpactSavings
Acidification
Indicator of the potential acidification of soils and water due to the release of gases such as nitrogen oxides and sulphur oxides.
Energy
Use of energy across all processes and sub-processes, such as use of electricity and heat sources.
Eutrophication
Indicator of the enrichment of the aquatic ecosystem with nutritional elements, due to the emission of nitrogen or phosphor containing compounds.
Freshwater Ecotoxicity
Impact on freshwater organisms of toxic substances emitted to the environment.
Greenhouse gases
Greenhouse gases are those that absorb and emit infrared radiation in the wavelength range emitted by Earth. Measured in CO2 equivalent, it includes gases such as carbon dioxide, nitrous oxide and methane.
Land
The environmental impacts of occupying, reshaping and managing land for human purposes.
Water
The sum of water used in the direct-process or sub-processes (such as energy generation).
This data comes from a Life Cycle Assessment conducted by Made2Flow, specifically for the product featured on this page. These calculations apply to the most recent delivery of this product to our warehouse in 2025 and will be refreshed annually if the product is restocked. Read more about the calculations here.
Overall rating: 4.741348 / 5 from 549 reviews.
AI Generated Review Summary
Flex Cheeky Briefs are highly praised for their flattering shape, excellent quality, and soft, comfortable feel. Customers appreciate the flattering cut and look, though sizing feedback is mixed.
Summary topics
- Flattering Shape: 7%
- Soft Fabric: 13%
- Great Quality: 12%
- Perfect Fit: 21%
- Soft and Comfortable Feel: 7%
Review topics: ["size","fit","color","lines","look","quality","fabric","feels","design","material","comfort","shipping","style","shape","stretch","pants","cut","coverage","seams","underwear","texture","skin","detail","undies","comfy","briefs","pair","panties","collection","model"].
Review highlights
- "Lovely colour, material is of great quality, they fit perfectly." —
- "Otherwise I love the cut the look and the color, beautiful briefs." —
- "Perfect fit and cut, just wish they were a little better quality" —
Reviews
2nd purchase made
"I do really like these, but the sizing seems to be a little inconsistent compared with the last pack I bought. They were also a size large but they were really baggy, and still are, whereas this newest set fits perfectly."
They are so fun to
"They are so fun to wear! Absolutely love the fit and the soft fabric. They are my go to undies now, already bought them in different colours. Even great for sports, as they are very stretchy and comfy and don’t show so much even when wearing them under tight pants."
Pretty great
"I love the fit and the fabric. Great quality! The fact that they don’t have an elastic is so wonderful! I can’t praise it enough. The hip huggers will always be my #1 but these are a great second choice."
Fits perfect like a second
"Fits perfect like a second skin. True to size and flattering for my curves. It does roll down in the front when I am moving around so keep that in mind for curvy body types. I was pulling them up in the front through the day when I worn them. Packaging is nice and neat, no complaints with shipping either. Plastic free 🙌🏽"
Lovely fit
"Very comfy and great fit! Love the material and service is fab as always."
So comfy!
"Gorgeous fit!! So soft and feels like a second skin. Really happy! Love the colour too!"
Great everyday staple
"Been slowly trying to switch all my underwear to cotton and even better organic cotton, and these did just that! I do wish you guys offered more cheeky options and more colors, but this green is also the perfect green"
Get it!
"Absolutely love! If you have it in your cart GET IT! I am 108lbs and 5’1 and got a size small and it’s perfect. It’s stretchy and so soft. I don’t feel it stretch out too much throughout the day. Can’t wait to get more."
Totales recommend. Feel super soft
"Totales recommend. Feel super soft"
