Collection: Women's Underwear —
Oh-so-cute undies

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592 products

Oh-so-cute undies — Women's Underwear

  • £58 Regular price Sale price
    Regular price £58
    New
  • £14.40 Regular price £24 Sale price
    Regular price £14.40
    +1
    40% Off
  • £15.20 Regular price £19 Sale price
    Regular price £15.20
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    20% Off
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    Regular price £10.40
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    20% Off
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    Regular price £16
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    20% Off
  • £15 Regular price Sale price
    Regular price £15
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    Regular price £13
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  • £19 Regular price Sale price
    Regular price £19
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  • £10.40 Regular price £13 Sale price
    Regular price £10.40
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    20% Off
  • £14 Regular price £20 Sale price
    Regular price £14
    +2
    30% Off
  • £13.30 Regular price £19 Sale price
    Regular price £13.30
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    30% Off
  • £14 Regular price Sale price
    Regular price £14
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  • £19 Regular price Sale price
    Regular price £19
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  • £14 Regular price Sale price
    Regular price £14
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  • £11.20 Regular price £14 Sale price
    Regular price £11.20
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    20% Off
  • £14 Regular price Sale price
    Regular price £14
    +8
  • £13.60 Regular price £17 Sale price
    Regular price £13.60
    +1
    20% Off
  • £13 Regular price Sale price
    Regular price £13
    +1
    New
  • £15.20 Regular price £19 Sale price
    Regular price £15.20
    +3
    20% Off
  • £13.60 Regular price £17 Sale price
    Regular price £13.60
    +2
    20% Off
  • £13.30 Regular price £19 Sale price
    Regular price £13.30
    +3
    30% Off
  • £15.20 Regular price £19 Sale price
    Regular price £15.20
    +2
    20% Off
  • £13.60 Regular price £17 Sale price
    Regular price £13.60
    +1
    20% Off
  • £15.20 Regular price £19 Sale price
    Regular price £15.20
    +7
    20% Off

Women's underwear that works from the first layer

The right underwear sets the tone for everything else you wear. It should feel soft, sit right and stay comfortable without needing attention. That is the starting point for our collection of women's underwear. These are everyday pieces designed to support your routine without getting in the way.

Find your fit, not just your size

Underwear is personal, and the right shape makes all the difference. Whether you prefer fuller coverage or something more minimal, our range of cotton underwear for women is built to give you options that feel natural to wear. From classic cuts to more modern silhouettes, each style is designed to stay in place and move with you.

If you are after a lighter feel, our women's thongs offer minimal coverage with the same focus on comfort.

Materials that feel good all day

Many styles in the collection are crafted from cotton — mostly organic cotton — because it's breathable, soft, and ideal for sensitive skin. Sometimes organic, sometimes not, but always thoughtfully sourced, our materials are selected with intention. The result is underwear that feels consistent, even after repeated wear and washing.

Everyday styles you can rely on

These pieces are made to be worn often and trusted to feel the same every time. If you prefer a more classic fit, our women's briefs give you coverage without bulk. For a slightly different shape, our women's shorties offer a soft, flexible option that sits comfortably throughout the day.

We focus on quality, durability, and comfort, three things that matter when it comes to daily basics. This is women's underwear designed to keep things simple, from the first layer on.