High quality, will buy again
"Love the fit, very comfortable and they look great on! Very happy with the purchase and will definitely buy from this company again, very high quality!"
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Alex is 177 cm / 5'8" and wears XS -
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Alex is 177 cm / 5'8" and wears XS
COTTON
Flex Cheeky Briefs
Flex Cheeky Briefs
£14
Regular price
Sale price
Regular price
£14
Unit price
per
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Free from harmful chemicals
Free from harmful chemicals
This product is GOTS-certified. GOTS has strict chemical criteria aimed at protecting the health of workers, the environment and the end consumer. GOTS prohibits allergenic and carcinogenic chemicals, and those that don’t meet rigorous conditions, including flame retardants, PFAS and toxic dyes.
An ultra-flattering pair of briefs made with 91% smooth and stretchy organic cotton for a second-skin feel.
- Mid to high-rise briefs with heat seal logo
- High-leg and cheeky cut
- Dipped front for an extra flattering fit
Cotton is a natural fiber that is commonly used for its breathability and softness. Using organic cotton instead of regular cotton has the potential to build soil health, as it is grown without the use of synthetic fertilizers. - Body: 91% Organic Cotton, 9% Elastane - Gusset: 95% Organic Cotton, 5% Elastane - Machine washable with similar colors. Maximum 40°C wash - We recommend the conscious choice of 30°C - Snug, body-hugging fit in a soft and stretchy material. If between sizes, we recommend sizing up
Made in
Egypt
At Delta Textile Shamal el Saeed, they have obtained the Global Organic Textile Standard (GOTS) and Global Recycled Standard (GRS) certifications. They are also certified by WRAP and OEKO-TEX® STANDARD 100, for social and chemical compliance respectively.
14
% less
kg CO2e
OUR Product Footprint1.49kg CO2e
Industry Standard1.74kg CO2e
kg CO2e
Tier 01: Garment Assembly
Final assembly of the items, often referred to as cut & sew facility
Tier 02: Dyeing
Preparation and production of subcomponents such as fabrics and trims
Tier 03: Spinning
Process of raw material such as yarn production
Tier 04: Raw Material
Cultivation, production and extraction of raw materials from earth, plants and animals, such as cotton cultivation
Packaging
Packaging of the final product such as tags, glassine bags and boxes
Transport
Transport of products from the site of final assembly to the distribution centre
Use + End of life
Use, care and disposal of clothing, including washing
Traceability
Tier 01: Garment Assembly
Final assembly of the items, often referred to as cut & sew facility
Tier 02: Dyeing
Preparation and production of subcomponents such as fabrics and trims
Tier 03: Spinning
Process of raw material such as yarn production
Tier 04: Raw Material
Cultivation, production and extraction of raw materials from earth, plants and animals, such as cotton cultivation
Packaging
Packaging of the final product such as tags, glassine bags and boxes
Transport
Transport of products from the site of final assembly to the distribution centre
Use + End of life
Use, care and disposal of clothing, including washing
Total ImpactSavings
Acidification
Indicator of the potential acidification of soils and water due to the release of gases such as nitrogen oxides and sulphur oxides.
Energy
Use of energy across all processes and sub-processes, such as use of electricity and heat sources.
Eutrophication
Indicator of the enrichment of the aquatic ecosystem with nutritional elements, due to the emission of nitrogen or phosphor containing compounds.
Freshwater Ecotoxicity
Impact on freshwater organisms of toxic substances emitted to the environment.
Greenhouse gases
Greenhouse gases are those that absorb and emit infrared radiation in the wavelength range emitted by Earth. Measured in CO2 equivalent, it includes gases such as carbon dioxide, nitrous oxide and methane.
Land
The environmental impacts of occupying, reshaping and managing land for human purposes.
Water
The sum of water used in the direct-process or sub-processes (such as energy generation).
This data comes from a Life Cycle Assessment conducted by Made2Flow, specifically for the product featured on this page. These calculations apply to the most recent delivery of this product to our warehouse in 2025 and will be refreshed annually if the product is restocked. Read more about the calculations here.
Overall rating: 4.7473497 / 5 from 566 reviews.
AI Generated Review Summary
Flex Cheeky Briefs are highly praised for their soft, comfortable, and flattering fabric made from 91% organic cotton. Customers love the beautiful color options, great fit, and flattering cut, making them a popular choice for everyday wear. The quality is consistently good, though opinions on sizing vary.
Summary topics
- Fabric Quality: 13%
- Color Appeal: 8%
- Fit Comfort: 21%
- Cut Comfort: 13%
Review topics: [size, fit, color, lines, fabric, material, design, feels, quality, look, shape, shorts, comfort, style, stretch, pants, cut, coverage, texture, underwear, seams, packaging, comfy, undies, skin, detail, value, briefs, panties, shipping].
Review highlights
- "Lovely colour, material is of great quality, they fit perfectly." —
- "Otherwise I love the cut the look and the color, beautiful briefs." —
- "Perfect fit and cut, just wish they were a little better quality" —
Reviews
Love these briefs! They are
"Love these briefs! They are soft and very comfortable. Really like the V shape in the front and cheeky part in the back - very flattering. I would recommend sizing down (that is what I did) because they are really stretchy as are the seams - so even with a smaller size there is no seam imprint on your skin."
Love this briefs and especially
"Love this briefs and especially the color the quality/texture of the article is excellent and is smooth on the skin They are comfortable and fit regular compared with the European sizes The delivery was fast and easy to follow"
The perfect cotton cut!
"I love these undies, the cut is perfect and you still get cotton with no underwear lines. Highly recommend!"
My favorite hipsters! Love the
"My favorite hipsters! Love the cut and they are fitting perfectly. Also love the fabric and the color options of them. Will by them again!"
Cute & Cotton
"A lot of briefs are boring, but not these ones! I love that these briefs are comfortable, cotton, and have that small “v-shape” detail in the front."
Ultrabehagelige
"Jeg blev overrasket over hvor pænt de sidder om hofterne, dejligt med en smal side og kan sættes både højt eller lavtaljet. Har aldrig gået i andet end Brazilian fra H&M men disse er nye favoritter!"
Beautiful colors, super soft material!
"Beautiful colors, super soft material! True to size, I’d recommend it to a friend"
Favorite undies!
"I just stocked up on these because they are my favorite daily go to undies. Definitely recommend!"
Very nice fabric and I
"Very nice fabric and I love the bright color."