Made with 70–100% organic cotton
Every style here is made with 70–100% organic cotton, over more than a thousand products, covering underwear, tees, trunks, bottoms and knitwear for women and men. The 70% figure is the floor for the page, not the typical content.
What does the 70% floor mean?
It is the lowest cotton content you will find here, not the usual one. Many styles are well above it — the True pieces are 100% organic cotton with no elastane, and the Core underwear sits at 95% — while the knits and the stretchier pieces come down toward 70% because they need recovery. Each product page carries the exact figure for that style.
What is on the page
The Core underwear is the deepest part of it: trunks, briefs, shortys and thongs. The True tees are the other large group, at 100% organic cotton. Between them sit the bras, the knitwear, the bottoms and the accessories, for women and for men.
Why the figure is worth reading
Because across the page it moves. A 70% style and a 100% style are both on this page and both honestly described as organic cotton, but they do not feel the same: the fully cotton pieces hold their line, the blended ones give. Using organic cotton instead of regular cotton has the potential to build soil health, as it is grown without the use of synthetic fertilisers.
Sizes and colours
Sizes run XS to XXL on nearly every style, with XXS on many and XXXL on most. 166 colours run across the page.