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- To make Europe a wilder place by helping to protect habitat for endangered species such as the Marsican brown bear population
- Committed in April 2020. Action is taken throughout 2020.
In April 2020, we gave 100% of our profits from Earth Day to support a variety of rewilding measures in central Italy – including the protection of a 40,000 hectare corridor for wildlife.
To do this we partnered with Rewilding Europe, a nonprofit organization that takes a progressive approach to conservation by making Europe a wilder and more biodiverse place.
They work to reduce active wildlife management, open up rivers and streams, allow natural forest regeneration and support the introduction of native wildlife species.